Object-Oriented UX for Responsive Design and Beyond

Object-Oriented Design is no longer for just for programmers! UX designers across the country are beginning to leverage a “”new”” methodology for thinking and designing in objects–objects that reflect users’ mental models, as well as behind-the-scenes CMSs and databases. Harmony at last!

Object-Oriented UX helps business teams, designers, and developers create a shared language, smoothing out the product development process. With OOUX, you’ll design elegant, modular systems that can travel across devices with consistency and efficiency.

But best of all, OOUX helps us create better navigation for our users.

What is the very first thing that we hide when screen size gets tight? The persistent navigation. Even if it’s not hidden, we are starting to see that users actually ignore persistent navigation. Instead, they often go straight for the big shiny objects—the content on the page. And users want that content to be connected to other relevant content. They don’t want to hunt through your menus, however well-intentioned.

In addition, users are rarely entering an experience through a prescriptive homepage. They are coming in through back doors like search and social. When a user lands on a content object (an article, an event, an artist, a campaign, a product) we need to ensure that they are offered up other relevant content beyond the obligatory you-might-also-be-interested-in crosslinking.

This talk will take you through the basics of Object-Oriented UX and give you highly applicable tools to start implementing this bold new way of thinking.