Sophia is the founder of Rewired, a UX design studio based in Atlanta, GA. Rewired consults to non-profits, social entrepreneurs, and tech start-ups. A recovering perfectionist, Sophia specializes in MVPifying, complexity elimination, and ruthless prioritization. She is constantly reminding herself (and her clients) that done is better than perfect.

Sophia founded Rewired after almost a decade of leading UX efforts for clients such as Tracfone Wireless, Napa Auto Parts, AT&T, the Internal Revenue Service, the Australian Tax Office, and Blue Cross Blue Shield. She also served as a leader on UX team, architecting CNN Trends, iReport Awards, the 2012 presidential debates experience and — most notably — the responsive system that presented results for the 2012 elections.

Sophia has a BS in Industrial Design from the Georgia Institute of Technology. She speaks and writes on a little something she calls Object-Oriented UX.